2025 OSCC Annual Leadership Conference



ELEVATING IMPACT & DRIVING SUCCESS

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Thank you for joining us!

This year's conference promises to give you an immersive learning experience. You'll meet experts from diverse fields who give you insights and practical examples that aid you and enable you to excel in your own daily work. 

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conference Agenda
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DAY  1 - September 30, 2024

Activities from 3:00-7:00pm

  • 3:00pm - New Executive Training

    3:00-4:30pm

    Room CD


    Steering the Ship: Mastering the Art of Chamber Leadership - 5 Core Principles for Navigating Chamber Success


    Presented by: Vonnie Mikkelsen - President & CEO, Springfield Area Chamber


    This presentation covers five essential management principles critical to chamber success. Through practical advice, humorous insights, and audience engagement, you’ll walk away feeling ready to take on the challenges of chamber leadership with confidence and clarity.


    Key objectives: 

    • Empower new chamber executives to manage, lead, and grow their chambers effectively.
    • Provide practical tools and resources for day-to-day challenges.
    • Foster leadership skills to engage the board, staff, and community.

  • 5:30pm - Welcome reception

    5:30-7:00pm

    Juniper Hall


    The OSCC Board of Directors invites you to join us for our Welcome & Networking Reception. This will be a great opportunity for you to mix and mingle with your fellow chamber pros, and make some great connections before the conference begins! 

    No-host bar and appetizers provided.

DAY 2 - October 1, 2024

Activities From 9:00am-8:00pm

  • 7:30 - Breakfast

    Breakfast available until 8:30am

  • 9:00am - Conference Kickoff

    TAKE OUR SURVEY - How are you feeling coming into the conference? 

    https://www.menti.com/algii6dt2oan

  • 9:30am - Opening Keynote

    Got Jobs: Solving Our Workforce Crisis by Growing Our Own


    Presented by: Anna Browne - Workforce Development Manager, Port of Morrow


    For the past 6 years the Port of Morrow has worked to development partnerships and programs to grow our own workforce. Living in a rural area presents its challenges, some of the largest being a lack of people. In a county with only 12,000 people and no stop lights, we are working to solves these challenges by engaging the next generation of workers, our students. Anna will discuss the camps, stem programs, early learning, career development and internship programs that are helping to expose students to world-class employment opportunities right in their own back yard. 

  • 10:30am - Structured Networking Break

    During these breaks, attendees will have the opportunity to connect with fellow chamber professionals around specific topics of interest. Facilitated by our own Oregon chamber executives who have walked these roads, this will be an opportunity to have meaningful conversations, ask questions, exchange advice, and learn from one another’s experiences. These structured networking breaks provide a valuable space to build relationships, gain practical knowledge, and collaborate with peers in a focused, yet relaxed setting.


    Morning topics

    • Chambers Who Wear a Tourism Hat 

    • Leveraging the Power of the Chamber through Advocacy 

    • Daring to Dream – Connecting Leaders who Want to Take their Chamber to New Heights 

    • What Keeps You Up at Night – Connecting Leaders Looking for Support with Challenges 

  • 11:00am - Breakout Sessions

    OPTION 1 - Room B

    The Art of Saying No: A Strategic Approach for Chamber Leaders


    Explore the importance of setting boundaries to avoid burnout and maintain long-term productivity. This session will provide strategies for managing community expectations while ensuring time and resources are focused on high-impact initiatives that drive real results for your chamber and its members. 


    Presented by: Vonnie Mikkelsen – President & CEO, Springfield Area Chamber

    Bettina Hannigan – President & CEO, Florence Area Chamber



    OPTION 2 - Room CD

    Keeping Your House in Order


    Bringing back one of the well-received OSCC Lifeline Series topics – this session is designed to provide insights into governance through operational policies and practices that will help strengthen the core of your chamber.


    Presented by: Justin Aufdermauer – CEO, Tillamook Area Chamber



  • 12:00pm - Networking Lunch

    Please check your name badge for your seat assignment. You will be having lunch with similarly sized chambers. Take the next hour to connect, bond over similar challenges and learn from each other!

  • 1:00pm - Keynote

    Digital Success: Leveraging AI, Social Media, Digital Marketing, and Marketing Automation for Chambers!


    Presented by: Frank Kenny – Founder, Chamber Pros Community


    Join us for an engaging session where you'll embark on a transformative journey towards digital excellence. Delve into the "Road Map to Success," a step-by-step guide that unveils the secrets to harnessing the full power of AI, social media, digital marketing, and marketing automation. Learn how to drive your chamber's growth and reach new heights in the digital realm.


  • 2:00pm - Structured Networking Break

    During these breaks, attendees will have the opportunity to connect with fellow chamber professionals around specific topics of interest. Facilitated by our own Oregon chamber executives who have walked these roads, this will be an opportunity to have meaningful conversations, ask questions, exchange advice, and learn from one another’s experiences. These structured networking breaks provide a valuable space to build relationships, gain practical knowledge, and collaborate with peers in a focused, yet relaxed setting.


    Afternoon topics:

    • Chambers Who Wear a Tourism Hat 

    • Becoming the Advocate – How the Astoria-Warrenton Chamber got Involved in Advocacy

    • Staying Engaged and Avoiding Burnout 

    • The Art of Asking for Help – Connecting Leaders to Resources When You Have Questions 



  • 2:30pm - Breakout Sessions

    OPTION 1 - Room B

    Communicating the Why & What of Chambers


    Explore how chambers of commerce can grow and retain membership by focusing on relationship-building and educating businesses about the chamber's value. This session will explore strategies to strengthen membership through meaningful connections and mission-driven support, driving new member acquisition and renewals.


    Presented by: Kira Zavala – Vice President of Communications & Programs, The Chamber of Medford/Jackson County



    OPTION 2 - Room C

    Overcoming Overwhelm: Getting all the Pieces Moving in the Right Direction

     

    If you are anything like the typical chamber leader, you have spent more than one sleepless night asking yourself why things in your chamber just aren’t clicking in to place. You have a vision for what your organization can achieve but you just can’t quite get away from the chaos or move beyond putting out fires. We have all been there, and maybe many of us are still there because we have resolved that it is just the chamber way. What if we told you that it didn’t have to be? Join us to learn about how chambers across the country are embracing the Entrepreneurial Operating System to help get their internal process in order. In this interactive session we will go over the core principles of EOS to help you articulate your vision, get the right people in the right seats, create good processes, use data to improve your operations, tackle big issues and gain traction for your organization. 



    Presented by: 

    Brittany Quick-Warner – CEO, Eugene Area Chamber



  • 3:30pm - Networking Break

    Open networking time - Be sure to connect with our sponsors!


  • 4:00pm - Table Topics

    These sessions are design to be a deeper dive on topics relevant to chambers. Facilitated by Oregon chamber executives and keynote speakers, sessions will be an opportunity ask questions and gain practical tips to take the next step in an area of your chamber development.  


    OPTION 1 - Juniper Hall

    Workforce Development

    Anna Browne - Workforce Development Manager, Port of Morrow


    OPTION 2 - Juniper Hall

    Proper Care and Feeding of Your Chamber Board

    Vonnie Mikkelsen – President & CEO, Springfield Area Chamber


    OPTION 3 - Room B

    How to drink through a firehose: Getting started at your chamber

    Justin Aufdermauer – CEO, Tillamook Area Chamber


    OPTION 4 - Room CD

    More than just a tool: AI as a chamber partner

    Frank Kenny – Chamber Pros

    Lisa Farquharson – CEO, The Dalles Area Chamber


  • 6:00pm - Evening Celebration

    Join us for an evening of fun and fellowship as we Celebrate Chamber Legends & Legacies.


    https://www.menti.com/alr7z5rcsc37

DAY  3 - October 2, 2024

Activities from 9:00am-2:00pm

  • 7:30am - Breakfast

    Breakfast available until 8:30am

  • 9:00am - Conference Opening

    TAKE OUR SURVEY - What was your best take away from yesterday?

    https://www.menti.com/al7diz52k9sr

  • 9:15am - OSCC Membership Meeting

    Hear highlights of some of the major accomplishments of OSCC in 2024 and hear what what is in store for 2025.

  • 9:30am - Break

    Break

  • 9:45am - Opening keynote

    Advocacy – What We’re Watching

    With a presidential election rapidly appraoching, all eyes are on the political landscape. We will take a look at what OSCC and the US Chamber is watching leading up to the election and what to expect in 2025. 


    Presented by: JL Wilson & Jenny Dresler - Public Affairs Counsel and Chris Eyler – US Chamber


  • 11:00am - Breakout Sessions

    OPTION 1 - Room B

    Chamber Relevancy


    This interactive breakout will focus on core chamber positioning, goals, and opportunities along with global trends that present opportunities for chambers to meet their local community needs.


    Download materials


    Presented by: Chris Romer - President & CEO, Vail Valley Partnership



    OPTION 2 - Room C

    Leveraging Chamber Foundations


    This session will focus on how chambers of commerce can effectively leverage their chamber foundations to amplify their core work, from the creation and building stage through to successful implementation. Participants will gain a comprehensive understanding of how to create, build, and implement a chamber foundation that significantly enhances the work and mission of their chamber.


    Presented by: Tom Hoffert – CEO, Salem Area Chamber & Katie Costic, Program Manager, Salem Area Chamber


  • 12:00pm - Lunch

    Open seating - Find someone you haven't met yet and make some final connections before the conference ends!

  • 1:00pm - Closing Keynote

    Chambers of the Future


    Presented by: Chris Romer – President & CEO, Vail Valley Partnership


    This keynote will focus on key issues that impact chambers and discuss the forces and trends will have the most impact on chambers in the next decade, along with an engaging look at the role chambers fill in their communities and an exploration of how Vail Valley Partnership embraces their role as a “Business Sherpa”.


    Download materials


  • 2:00pm - Conference Close


Keynote Speakers

You'll hear with some of the best leaders in their field.

THANK YOU TO OUR SPONSORS